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İçkenge Attı Jetelep

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İçkenge Attı Jetelep (Iradi, "Lead a Horse to Drink") is an Iradi-language television drama serial broadcast by IradOne. A daily serial about three generations of a horse-breeding family in a village of the Talas valley, it has been shown on weekdays at 12:30 since its first episode on 6 September 2021, and the week's episodes are repeated as an omnibus, İçkenge Attı Jetelep: The Week, on Sundays at 12:30. By October 2026 it had broadcast more than 1,300 episodes. It is IradOne's only daily drama.[1]

Premise

The serial centers on Bakyt, a farmer who refuses to sell his lower field to a neighboring feedlot, his wife, their restless son Nurlan and their daughter Aiperi, who takes a job in Talas, and the family's grandmother, Gülzat. Storylines follow village life through the seasons: name days, a grey mare that is sold in secret and later goes missing, quarrels over the water schedule, a visit from the priest, a called-off wedding and the return of Gülzat's sister from Russia after eleven years as a migrant worker.[1] The title comes from a proverb about patience, roughly "you can lead a horse to water, but you cannot make it drink", which the family repeat to one another.

Production

The serial was created by the screenwriter Gulsara Erkinbaeva and is produced for IradOne by Talasfilm Studios, with location filming in villages near Kara-Bulak. Its cast is drawn largely from the Talas State Academic Drama Theatre; the veteran actress Tamara Beishenalieva has played Gülzat since the first episode. It was the first daily drama made in Iradi, and IradOne has described it as part of its commitment to the language.[1][2]

Reception

In the 2023 survey of the Irad Media Research Center it was the most-watched daytime program in the ISEZ, with an audience concentrated among women over 40 and in rural districts; the Sunday omnibus has been one of the channel's most-watched weekend programs.[3] Farmers' organizations have praised its storylines about the expansion of feedlots and the cost of water. Critics note that, like other IradOne drama, it treats such problems as private disputes between neighbors and rarely refers to the authorities. Linguists credit it with bringing rural Iradi speech to urban viewers, and its catchphrases are widely quoted on social media.[2][4]

References

  1. ^ IradOne (2026). İçkenge Attı Jetelep: Programme Information. Talas: IradOne Media Group.
  2. ^ Central Asian Geopolitical Review (2024). 'Soft Power at Lunchtime: Iradi-Language Drama and the ISEZ.' Vol. 20, No. 3, pp. 41–58.
  3. ^ Irad Media Research Center (2023). Television and Online Audience Survey of the ISEZ. Talas.
  4. ^ Asylbaeva, Aizhan (2024). Village Speech on the Small Screen: Dialect in Iradi Television Drama. MA thesis, Talas State University, Department of Iradi Philology.

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